Latest NewsEvent

For the first time, the event will be held at the iconic Museum of Contemporary Art Australia in Sydney, running from May 11 – 15th, 2026.

Elucent joined forces with Chemist Warehouse to celebrate its exciting relaunch.

Experience an Australian-first in hair care this April.

The immersive showcase unveils the beauty industry’s most coveted launches and defining trends for 2026.

Inspired by the viral OPI'm A Bubble Bunny shade, the partnership is one of the sweetest collaborations yet.

The event set the tone for a refreshing Friday morning, designed to help guests both relax and re-energise.

With an intimate group of press and influencers, QV Face celebrated with wellness and comfort.

TOM FORD Beauty is bringing its immersive Brew Bar and Ombré Leather experience to Westfield Parramatta.

Here's everything you need to know...

The event brought together 60 key media and influencers for a tailored immersion to celebrate the new formula.

Hourglass will host its first-ever Australian brand experience with an immersive pop-up in Sydney.

Australian beauty brand, MECCA MAX is once again taking pole position at the Formula 1 Qatar Airways Australian Grand Prix 2026.

The event series has been repositioned as a community-led forum designed to connect emerging talent with professionals across PR, media and communications.

Selena Gomez's Rare Beauty hosted a sunset cocktail soirée to celebrate the launch of its newest product.

Welcome to the Summer Haus — an intimate celebration honouring Haus Labs' newest launches.

Haléau Beauty and Eleanor Pendleton hosted an intimate staycay at Bannisters, Port Stephens to celebrate the launch of the brand.

This marked the finale of a six-part community walk series championing sun protection ahead of summer.

The news kicks off a landmark long-term partnership with Tennis Australia.

The event brought together the FENTY family for an elevated evening of festive glamour, laughter, and dancing.

Hairification celebrated the expansion of the brand's cult-favourite H24 Repair Complex range.

Lanolips hosted a sweet and festive celebration to mark the launch of the brand's new 101 Delicious Holiday flavours.

Australian luxury label, LEO LIN launched its Resort 2026 Bon Voyage Collection on October 22nd.

Medik8 hosted an exclusive immersive event to celebrate the launch of its newest innovation.

The brand celebrated its newest ambassador, Jack Steele.

The brand has marked its debut through a strategic partnership with one of the country’s most iconic premium department stores, David Jones.

Bangn Body set sail on board KARISHMA2 to celebrate its latest limited-edition Holiday Collection.

Youth Lab Direct is positioned as Australia's first membership-based marketplace for premium, science-led skincare.

Minimalist beauty brand, MERIT was the official sponsor of the St. Agni Resort 2026 show.

MECCA hosted an intimate evening at Sydney Town Hall’s historic Vestibule to celebrate 10 years of Maison Francis Kurkdjian’s Baccarat Rouge 540.

Hosted by Gemma Dimond, guests were treated to a full day of calm, connection, and indulgence.