EVENT: The Iconic Beauty

On Wednesday April 6, 2022, THE ICONIC hosted an immersive beauty and wellness event at a penthouse studio in Sydney’s CBD.

Celebrating the launch of the leading fashion and lifestyle platform’s first ever beauty campaign, founder and CEO of KORA Organics, Miranda Kerr joined VIPs and beauty media including Ksenija Lukich, Brooke Blurton, Laura Byrne, Brittany Hockley, sisters Simone and Madeline Holtznagel, Tahnee Atkinson, podcast host and stylist Deni Todorovič, influencers Sammy Robinson and Rowi Singh, entrepreneur Alyce Tran with sister and stylist Caroline Tran, and renowned makeup artists Max May and Dominic Ski.

Guests sipped on fresh watermelon juice and turmeric lattes as they made their way through experiential beauty and wellness zones.

The space was brought to life with Auricle Ear Seeds acupressure sessions with founder, Elle Halliwell, a virtual lipstick try-on booth, custom line-drawings by artist Cat Santos, Dyson hair touch ups, a KORA Organics station, AVEDA scalp checks, professional aura readings and a guided find-your-fragrance questionnaire to help guests find their perfect scent.

Special guest Miranda Kerr also sat down for an intimate conversation with THE ICONIC’s beauty editor, Sophie Howe.

Kerr talked about her journey of being a pioneer in the certified organic skincare space, to building one of Australia’s most successful beauty brands, as well as some of her favourite beauty and wellness rituals.

After the morning’s VIP session, the immersive beauty world was visited by celebrities, influencers and beauty media throughout the day.

THE ICONIC first launched their beauty category in 2020, and now houses over 220 beauty and wellness brands including Estée Lauder, MAC, Dyson, YSL, Lancôme, Vida Glow, The Ordinary, Clinique, Benefit Cosmetics, Clarins, Giorgio Armani, Bobbi Brown, Elizabeth Arden, Aesop, Glasshouse Fragrances and more.