At a time of collective transition, raw beauty has taken on a new meaning, and the focus on skin health has become more important and holistic than ever before.
With that in mind, Australian fashion house, Aje, is excited to announce Minenssey Skincare as its official skincare partner for the Resort 21, ‘Chroma’ Collection.
The collaboration seeks to highlight each individual models' skin with nourishing Aussie skincare to create the perfect complexion.
"The Aje design philosophy embraces artisanal and curated sensibilities. This ethos not only is reflected through that which you wear and how it makes you feel, but also the holistic importance of your inner and outer worlds," said Aje creative director and co-founder, Edwina Forest.
"As Aje’s official skin care partner for Resort 21, Minenssey harnesses and speaks to the natural world that is abundantly referenced throughout our collection ‘Chroma’."
Delving into the notion that colour and mood are inextricably linked, Aje’s Resort 21 collection has been designed to insight an array of positivity and love; each piece instilled with the power to affect emotion for the better, even beyond the wearer, which works synonymously with Minensey’s ritualistic approach to skincare.
"The key to raw beauty starts with preparation and care. Modern beauty is confident skin that is 'free', clear and radiant. Minenssey skincare is the first step to creating beautiful skin," said makeup artist, Filomena Natoli.
For both quintessential Australian brands, capturing the confident, inspiring and unconventional spirit of raw beauty was intrinsically linked effortlessly through the partnership.
Natoli shares below how to achieve the Aje x Minenssey raw beauty and healthy skin look:
- Cleanse face with Minenssey Hydrating Cleansing Souffle. Remove with warm water and flannel.
- Gently shake the Minenssey Hydrating Dynamic Facial Essence and apply 2-3 drops into the palm and press essence gently into the face until absorbed.
- Remove from the packet and apply the Minenssey Nutritious Skin Treatment Mask to the face. Remove after 10 minutes and massage remaining serum into skin, taking the product all the way down the neckline.
- Gently apply a pea-sized amount of Minenssey Hydrating Complete Eye Cream to the area underneath eye. Tap gently until absorbed.
- Warm 2-3 drops of Minenssey Rejuvenating Superfood Facial Elixir between your palms and gently massage into the face and neck until absorbed.
- Gently apply Minenssey Hydrating Quenching Aqua Cream to the face and neck until absorbed.
- Close eyes and mist a couple of pumps of the Minenssey Hydrating SOS Mist across the face and neck to finish.
- Allow 5 minutes for skincare to settle prior to applying make-up, this step is imperative to ensure that make-up stays in place and you receive the best results as the skincare acts as barrier protection.
- You can use Minenssey Rejuvenating Superfood Facial Elixir to highlight the highpoints of the skin once you have completed the make-up look
Minenssey officially previewed its Nutritious Skin Treatment Mask, which is available from October 19, 2020.
Click here to view the Minenssey brand listing and to download hi-res product images.