BEAUTYDIRECTORY welcomes 10 new brands

BEAUTYDIRECTORY is delighted to welcome 10 brands to the site this summer. Below is a run down of the new additions and why they should be on your radar over the coming months and beyond. Click on the brand names to find out more and download hi-res product images.


BD’s founder, Janet Hayward has put her 25 years of industry knowledge into creating skincare brand, Ipsum. Formulated with the belief and devotion in the unique and effective power of pure plant oils, Ipsum’s Best Skin oils are also organic, sustainable sourced and made in Byron Bay.

BD pick: Best Skin Nourishing Face Oil contains an array of skin-boosting antioxidants and vitamins that leave skin feeling soothed, restored and ultra-glowy.

Solar D

The sun care brand aiming to change the way Aussies look at sun protection. Offering protection via a broad spectrum SPF 50 to protect from burning, ageing and sunspots, Solar D Sunscreen is specifically formulated with UVB Filtering Technology to let in the UVB light that our bodies use to make vitamin D.

BD pick: SPF50 Daily Face is a fast-absorbing suncreen, suitable for sensitive skin. It’s also formulated without fragrance and parabens, and is animal cruelty-free.

em&mary Coastal Naturals

A mother and daughter’s love of the coast, and the rejuvenating properties of the ocean, was the catalyst for em&mary Coastal Naturals. A blend of sustainably sourced natural extracts, gathered from sea and shore, em&mary is made in Australia, formulated with natural ingredients, not tested on animals, is vegan friendly and uses 100 per cent recyclable packaging.

BD pick: Micellar Cleansing Wipes are enriched with purifying and pore refining extracts from Australian wattleseed and Tasmanian Sea Kelp to gently wipe away impurities and remove makeup.

Dear Dahlia

Vegan, cruelty-free makeup brand, Dear Dahlia offers unique and fashion forward makeup that doesn't compromise on performance or style. Dear Dahlia is committed to creating vegan products that are safe, natural, ethical and environmentally conscious.

BD pick: Skin Paradise Blooming Cushion Foundation is formulated with dahlia variabilis extract, and helps retain moisture and balance while maintaining a picture-perfect natural finish.

Johnny's Chop Shop

Created in collaboration with the best barbers in the industry, Johnny’s Chop Shop is a cutting edge male grooming and hair care range. It aims to give young, fashion conscious men the sharpest looks along with the right products to create them, guiding consumers on their journey to cool.

BD pick: Glide ‘Em High Grooming Cream is a quick and easy styling cream, suitable for all hair types, that adds smoothing definition for a laid-back, groomed look with a satin finish.

Henry Blooms

An interest and passion for healthy food products by an innovative health practitioner over 80 years ago, inspired Henry Blooms’ premium, natural range of vitamins, supplements, probiotics and bio-fermented foods.

BD pick: Night Collagen is a gel sachet helping provide the ultimate beauty sleep. It’s formulated with six gut-repairing probiotic strains to improve wellbeing and enhance health and beauty during the night.


Makeup brand, llIVIA has the philosophy of 'be your own kind of beautiful', and works hard to produce products that fulfill that sentiment. All of its products are cruelty-free and as eco-friendly as possible. Most of the llIVIA products are also vegan-friendly.

BD pick: GLO GETTA LIQUIDS is a concentrated, multi-use liquid highlighter that can be used as part of a priming routine, added to foundation or moisturiser, used as a super glittery highlight, or used to contour.


Founded by dermatologist and pharmacist Dr. Howard Murad, Murad delivers skin wellness through its unique science of water, and continues to innovate high-performance technologies and formulas so its products, like your skin, just keep getting better.

BD pick: Environmental Shield Rapid Resurfacing Peel is an extra-strength peel that helps reverse signs of ageing and detoxify skin.

Liberty Belle Rx

Founded by plastic surgeon Dr Chris Moss, Liberty Belle Rx skincare is designed to help create and maintain healthy and beautiful skin. Through science-based technology and formulas, the range aims to leave skin feeling smooth, firm, even in tone and well hydrated.

BD pick: Bright Star Advanced Brightening Complex + C is a luxurious multitasking face treatment, formulated with a patented brightening complex and vitamin C to help improve the complexion of pigmented skin.

The TrueBrow™ Collection by Elle Wilson

The TrueBrow™ Collection was inspired by founder, Elle Wilson’s vision for providing fuller, natural-looking brows instantly. Removing the quick fixes and trends, Wilson replaced them with profound, world-class design principles and the world’s first education 100 per cent devoted to saving a woman’s natural brow, regardless of its current state.

BD pick: The TrueBrow™ Collection, an easy to use, two-step brow set for taming and creating perfect brows.