So far this year our brands have hit the ground running, with new innovations sure to make an impact – from makeup perfect for gym-goers to signature summer scents, we take a look at what’s new on BEAUTYDIRECTORY.
Makeup
The matte lip trend shows no sign of letting up with the new Rimmel London Stay Matte Liquid Lip Colour – a 12 hour wear lipstick that’s high-impact and comfortable to wear. Best of all it will fare well in the summer heat with its kiss-proof, touch proof and waterproof formula.
The collection made especially for party season includes – glitter shades galore with creamy, lasting finishes – plus , sure to add a blazing highlight in a magical lilac hue. The less experimental among us will like the and .
Helping keep our eye makeup in top shade is Revlon, with and – featuring the trendy wheel tip for super smooth application. Say bye to the brow pencils and hello to mousse – the would slot easily into the makeup bag of someone with medium or thick brows. Otherwise, the is ideal for all brows and boasts a unique wet/dry powder formula.
The range that should be on every beauty editor’s mind is FIT – makeup made especially for the gym? Genius. Try the refreshing lightweight foundation with SPF protection, the waterproof mascara or the powder that neutralises red, shiny skin, and more.
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Experts in natural beauty, Natio, have released their ‘love being you’ colour collection for lovers of peachy, rosy tones and of course sun-kissed bronze. Includes , and more.
We’re pretty pleased with the influx of light bases – add the Synchro Skin Tinted Gel Cream to your radar. The weightless, fresh illuminator that hydrates and adds a warm shimmer – Synchro Skin Illuminator is an essential too.
Tools
The New Year calls for a makeup brush upgrade. The limited edition Proline range will undoubtedly be snapped up quickly, with the affordable price point and extremely soft bristles: , , , and more.
Spice up makeup tools with the Mermaid Contour Brush – Rose Gold, also available in Black or Holographic. Don’t forget the handy Makeup Brush Drying Stand and 3D Silicone Blender.
Body
Sun care that’s light and leaves no residue behind? We’re always on the lookout. Meet Shiseido Perfect UV Protector Multi Defense – the WetForce Technology provides high protection while swimming. The range includes Clear Stick UV Protector and UV Lip Color Splash.
Inspired by the famous Japanese cherry blossom, has released a range that leaves behind the refreshing, fruity notes of cherry blossom, strawberries, pink peony and amber.
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Something for your man and something for you. luxury gift sets have hit BD – from the more affordable to the treat yo’ self – and everything in between.
Skincare
Shiseido, experts in fresh Japanese skincare, are staying true to their Asian-inspired roots with grab and go, glow-inducing products like the Refreshing Cleansing Sheets and Refreshing Cleansing Water, plus the innovative Oil-Control Blotting Paper.
For skincare that’s a step up, the Shiseido Essential Energy range fits the bill. Designed to improve skin dullness, stiffness, dryness and appearance of pesky fine lines, Essential Energy Moisturizing Cream provides 8 hours of hydration thanks to hyaluronic acid.
The Simply Essential Duo Sided Facial Cleansing Brush combines its silicone domed pad and soft bristled side to cleanse, buff and exfoliate the skin – the one tool you need for quick and easy radiant skin.
Set your sights on . A powerful rejuvenating potion with a unique blend of rare actives, it's the cream of the crop when it comes to skincare.
Fragrance
The latest addition to the Juicy Couture family is – consisting of bright and lively fruity notes, complimented by delicate, feminine florals and warm, sensual base notes. On counter March 2018.
Inspired by the fig tree, the is a fresh fragrance that will transport you straight to a warm, rustic countryside. Green tea accord, kadota fig, musk and clary sage combine to complete this gorgeous scent.
Hair
ghd’s latest release is one hair styling junkies should get excited for. Combining a sleek, modernised design with dual-zone technology and an improved heat up time, the is sure to make your routine a whole lot easier.
’s innovations show no sign of letting up. The is neither a straightener nor a curling wand, but achieves effortless bouncy curls with the help of ultimate glide ceramic heated plates. Expect smooth results with the , designed to straighten and tame frizzy hair while retaining volume.
Nails
This year, the OPI summer collection is inspired by the city of Lisbon. From an array of on-trend pinks and coral tones to bright yellow and blue, it’s one worth shouting about. The Lisbon Collection Summer 2018 includes 12 shades.
We definitely haven’t had enough of feminine tones on our nails. Sally Hansen is a collection of limited colours featuring the famous all-in-one formula with more benefits than you can shake a stick at.
To go along with it, the Sally Hansen Instant Nail Polish Remover Pots Acetone Free and Instant Nail Polish Remover Pots Strengthening will make the dreaded task of removing nail polish super easy – and better for nails too!
Lastly, for the lazy girls among us, the So Natural stick on nails range is an essential. From classic look to , the range caters for everyone.
