Hailey Bieber and Bella Hadid team up for new fragrance

Overnight, Versace has released a sneak peek of its upcoming Dylan Turquoise feminine fragrance, and fronting the campaign is none other than Hailey Bieber and Bella Hadid.

Captured on a small island off the coast of Sardinia, the island’s sparkling waters match the tones of the fragrance. Characterised by crystal clear waters framed by unique rock formations, the private island boasts incredible colours and light that emanate a calm, peaceful energy.

Reflecting the brand’s passion for innovation, the camera used to film was created specifically for the campaign. First crafted as a small model to test the unconventional idea, the camera was finally constructed to create fluid, fast circular movements. Film director, Gordon Von Steiner and photographer, Harley Weir show the models on a beautiful beach – in and out of water and in marine-toned Versace designs.

In further exciting news, Australia will be the first market in the world to launch the fragrance.

Versace Dylan Turquoise Eau de Toilette will be available at Myer, David Jones and selected pharmacies from October 4, 2020, and will retail for $125 50mL / $165 100mL. 

You can view the campaign video here: