After five years of continual success, the fragrance has a new advertising campaign featuring renowned Finish model Suvi Koponen.
The new black and white campaign was shot by Fabien Baron and illustrates the fragrance’s grace and intuitive femininity.
There is a real continuity between Chloé fashion and the fragrances we develop,” says Coty Prestige senior vice president international European marketing licenses Françoise Mariez.
Chloé has known a worldwide success since its launch in 2008. It seemed totally coherent to us to link even more the fashion and fragrance universes by choosing Suvi, Chloé’s face for the autumn/winter 2012-2013 fashion campaign. She is fresh, elegant and feminine. She perfectly incarnates the Chloé woman.”
Koponen adds, Chloé has always been a fashion house imagined by women for women. It is a real joy for me to embody their iconic fragrance today.”
