New York designer Isaac Mizrahi is making his first foray into fragrance, with the launch of his debut scent for women, Fabulous.
The launch comes following a beauty licensing deal with The Cloudbreak Group late last year, which could see the brand expanding into additional categories, including bath and body, home fragrance and colour cosmetics.
Mizrahi told WWD that while he’s worked on fragrance ideas before, he held off launching one until now. I feel like if you get married too young, it rarely works out. It’s the same this with this – you get really very few chances at [creating a scent]. You have to get it right. There has to be care taken.”
The end result, Fabulous, has top notes of mandarin, nectarine and bergamot, a heart of jasmine, tuberose, freesia and peony, and base notes of sandalwood, vanilla and cedar.
