has unveiled his newest fragrance, Something Blue, ahead of its launch in the US this week. The scent is clearly inspired by marriage, with the designer quoting the age-old mantra, Something old, something new, something borrowed something blue.”
Michele de Bourbon, senior vice president of sales and marketing of the fragrance division explains the scent: It’s a white floral that opens with a sparkly, fresh start of linden blossom and mandarin.”
While the fragrance is an obvious nod to de la Renta’s strong bridal fashion presence, the designer has even bigger plans for the scent. We wanted to take away a little bit from [Calvin Klein’s] Eternity,” he told media.
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