Color Wow has announced the brand’s first Australian hair ambassador – welcoming leading Sydney colourist, Jaye Edwards, founder of EdwardsAndCo to the team.
As a pioneering force in the hair industry with eight thriving salons, a cult social media following and an internationally recognised team of educators, Edwards will be joining Color Wow’s roster of world-renowned talent including Chris Appleton, global creative director and hairstylist to Hollywood’s hottest celebrities including Jennifer Lopez, Kim Kardashian and more.
Known for his signature looks including sparkling brunettes, creamy blondes, killer curls, and textured beach waves, Edwards will be showcasing his world-class technique and education with Color Wow’s science-backed, game- changing formulations and product range within the Australian and New Zealand markets.
"There is such strong science behind Color Wow, and I want to show Australia how to unlock previously impossible results," said Edwards. "I’m a colourist first and foremost, and Color Wow is fanatical about the ingredients that go into their products.
"The brand has identified and banned over 60 ingredients found in most hair care and styling products because they can stain, darken and distort hair colour. That is something I need to share with the entire Australian colour industry."
As one of Australia’s most in-demand hair colourists, Edwards' "future proof" colours and seamless blends have inspired a generation of rich-girl hair, saturating Instagram feeds all over the world.
In partnering with Color Wow as its first-ever Australian ambassador, Edwards will bring his coveted creativity and expertise to the brand’s collection of solution-driven products, developed to treat, restore, and transform all hair types, especially fragile, compromised, colour-treated hair.
"I love the direction Color Wow is headed in. I know it’s about to explode within the Australian Market and I feel honoured to play such a critical part of that journey. I am so excited for all the future launches that I just know will be huge successes in the Australian market," he said.
For more information on Color Wow, reach out to Natasha Cruz at ÉLYSÉE COLLECTIVE: natasha@elyseecollective.com.au.
Image credit: Supplied
