KMS announces exciting new partnership

KMS is excited to announce it has teamed up with P.E Nation to form a new partnership which will see the brands collaborating on campaign and lookbook shoots in 2022/23.

KMS artists will lend their creative expertise to each P.E Nation shoot. The first kicking off with a slick, wet hair look for P.E Nation’s ‘Rising Strong’ Collection. Hair direction was by Wild Life Hair SOGO co-owner, Ali Holmes for KMS.

Creative director Pip Edwards said the ‘Rising Strong’ collection shoot was all about learning about the strengths you didn’t know you had. Finding inner strength to push yourself forward and to the next level.

"A new season brings reinvigoration, transformation, transition. Look at how far you've come, focus on the good, recalibrate your inner compass to point in your true direction," said Edwards.

"Renew, rebuild, experience the beauty of growth, and move – at your chosen pace, and always forward! Balance the inner exploration with outer adventure. Progress, be curious, seek the new, play."

The KMS and P.E Nation brands both embrace an urban street style aesthetic with a distinct fashion edge further aligning on high performance product attributes and a future focused on sustainability and protection of the planet.

You can find the KMS product range and download hi-res images, here.

Image credit: Supplied