KMS HAIR has debuted a new fashion partnership with global streetwear label, KSUBI – a collaboration between two brands that set their own agenda, with style at the absolute forefront.
Following the appointment of Pip Edwards as KSUBI’s creative director, KMS was personally selected by Edwards to continue the partnership, having worked closely with her over the past three years at her iconic activewear label, P.E Nation.
The partnership uses the award-winning Wild Life Hair SoGo team of KMS lead stylists across campaign, look book and collab shoots.
In May, Piet Pantano directed the hair on the Pre-Fall 25 ‘No Vacancy Nirvana Collection’ shot by Georges Antoni in Sydney at a Darling Point mansion.
"KSUBI is such a standout label – not just for their fashion, but for their ability to consistently collaborate with cool and creative talent," said Pantano.
"Their casting always brings a natural edge, which made my job on the shoot all about enhancing what was already there."
"We worked with the model’s natural style, KMS HAIRPLAY Beach Style Cream was perfect for amplifying natural texture and I always rely on KMS HAIRSTAY Anti-Humidity Seal and KMS HAIRSTAY Working Hairspray to keep looks intact."
August saw the Fall 25 Season drop ‘Neo Nostalgia’ classic silhouettes with luxe craftsmanship, fusing varsity inspiration, Western grit and rebellious edge, with hair by Sienna Greene.
On set the new KMS HAIRSTAY Dry Oil Hairspray and the entire HAIRSTAY range was used, recently upgraded with upcycled tomatoes as a core antioxidant ingredient and featuring improved sustainability across its packaging.
The HAIRSTAY Dry Oil Hairspray is the ultimate finishing product, for touchable hold and hydration. Soft texture and a flexible light hold with lasting humidity and frizz protection for up to 72 hours.
The newly updated KMS HAIRSTAY range, a collection of finishing products for all hair types, is on counters from September 2025.
– KMS HAIRSTAY Dry Oil Hairspray ($39.95) *NEW*
– KMS HAIRSTAY Firm Finishing Hairspray ($39.95)
– KMS HAIRSTAY Working Hairspray ($39.95)
– KMS HAIRSTAY Anti-Humidity Seal ($39.95)
You can find KMS product information and hi-res imagery for editorial inclusions, here.
Image credit: Supplied
