Entries are now open for the Prevention Australia Hair Awards 2027, celebrating the very best in haircare, styling, treatments, tools and innovation for women aged 35+.
Firmly established as a trusted guide for women navigating an increasingly crowded haircare market, the annual awards recognise products that genuinely deliver, across the many different hair types, textures, concerns and needs women experience throughout midlife and beyond.
For 2027, the awards are bigger than ever, with six new categories introduced to reflect the way women are shopping for and thinking about their hair today.
The Prevention Australia Hair Awards 2027 will span 12 categories:
1. Everyday Essentials
2. Smart Styling
3. Hair-Boosting Treatments
4. Hair Loss, Growth and Density – NEW
5. Scalp Care
6. Natural Haircare
7. Styling Tools
8. Hair Accessories – NEW
9. Colour Care – NEW
10. Home Salon – NEW
11. Luxury Haircare – NEW
12. Budget-Friendly Haircare – NEW
Entries will be evaluated by an expert judging panel including trichologist, Chelcey Salinger, Prevention beauty editor, Cecily-Anna Bennett, Prevention editor, Zoe Meunier, and award-winning hair and makeup artist, Melanie Burnicle, with products assessed on their performance, innovation, ease of use and relevance to the needs of the Prevention audience.
For brands, recognition in the Prevention Australia Hair Awards offers an opportunity to stand out in one of beauty’s most competitive categories. Winning products receive the endorsement of a respected editorial brand and are eligible to carry the coveted Prevention Hair Awards ‘Winner’ logo, providing a powerful and recognisable mark of credibility at the point of purchase.
"There really isn’t a one-size-fits-all approach to great hair, particularly as we move through our 30s, 40s, 50s and beyond," shared Prevention beauty editor, Cecily-Anna Bennett.
"Our readers want to know what genuinely works for their hair, whether they’re dealing with thinning or changing texture, embracing grey, maintaining colour, looking for a brilliant styling tool or simply trying to find a great shampoo that doesn’t cost a fortune."
"The Prevention Hair Awards are about doing some of that hard work for them. We test, assess and celebrate the products that stand out, so our readers have a trusted place to start."
Winners will be announced in the April 2027 issue of Prevention magazine on sale 8th March and online.
Entries are open now and close 30th October, 2026.
For full entry details, category criteria and submissions, click here.
Image credit: Prevention
