Replacing Roy Morgan and Google Analytics, Nielsen DCR (Digital Content Ratings) is now the industry standard metric for digital audiences.
The new system more effectively captures mobile audiences and those on Google AMP pages. As a result, many publishers have seen an uplift in ratings.
Nielsen DCR offers measurement improvements due to its expanded coverage of on and off-platform audiences, secure pages, mobile audiences under 18 and video consumption as well as not provide a de-duplicated publisher ‘network’ audience number for publishers.
Ultimately Nielsen DCR tagged data provides more depth and precision to the monthly measurement of digital audiences and delivers a monthly view of total digital audiences both on and off-platform, de-duplicated across all devices.