Beauty brands are going bananas for a green almond-shaped fruit, and you’ll find it in everything from vitamin C serums to mineral makeup.
The Kakadu plum, also known as gubinge or billygoat plum, is the new natural ingredient du jour. Product formulations across all categories have it listed as a main ingredient, and today BD is going to break down what it is, why it’s used and how it works.
What is it?
The Kakadu plum is an Australian-sourced fruit that is said to have 55 times more vitamin C than an orange. It’s one of the best natural sources of vitamin C available, and is also rich in phenolic acid. It has been used by Indigenous Australians for centuries due to its healing properties.
How does it work?
The high levels of phenolic acid in the Kakadu plum is known to gently exfoliate the skin for a brighter appearance and smoother texture.
The concentrated levels of super-antioxidant vitamin C makes the Kakadu plum the perfect anti-ageing ingredient. Vitamin C helps reduce the appearance of fine lines and wrinkles; promotes collagen production; protects skin from sun damage; reduces under eye circles; reduces discolouration; speeds up skin healing; improves hydration and moisture; and ultimately just creates brighter, healthier skin.
Why do brands love it?
Speaking with BD, Nude by Nature product education manager Emma Jose explained: “Every single ingredient within the Nude by Nature range has been carefully selected to deliver exceptional results, including powerful native Australian ingredients such as Kakadu Plum.
“Known to have the world’s richest source of natural Vitamin C and strong anti-ageing properties, Kakadu Plum helps provide antioxidant defence, one of the key reasons we choose to hero this unique Australian species within our high-performing natural formulas.”
BD brands with Kakadu plum products:
- Ultraderm Skin Renew Moisturiser with Tri-peptides
- Nude by Nature Pressed Mattifying Mineral Veil
- endota spa Perfecting Primer
- Essano Acai Berry Colour Protect Shampoo & Conditioner
- Jurlique Purely White Skin Brightening Essence
- KEVIN.MURPHY KILLER.CURLS
- Natio Ageless Lifting Day Cream
- Billie Goat Soap Hydrating Face Serum
- De Lorenzo Novafusion Grey Shampoo
- Raww Activate-ME Moisturiser
- Blessed by Nature Daily Facial Moisturiser
