The team behind successful digital media brand, beautyheaven, has now ‘soft-launched’ its sister site, homeheaven, for all things related to family, managing, beautifying and maintaining the home. We are seeking an Editor to take homeheaven to the next level prior to commercial launch with an extensive media/marketing campaign set for February 2015.
The Editor is responsible for creating and delivering on a content strategy for significant growth in site and audience engagement metrics, building a strong and vibrant community, as well as creating, presenting and delivering commercial and integrated content. It is a role that requires the skill of an online journalist or content producer combined with business acumen and industry knowledge and contacts.
The Editor will manage a Junior Content Producer and work alongside the Advertising Director and Advertising Manager to reach business targets.
OBJECTIVES
Key duties and areas of responsibility
- Create an exciting content strategy in line with brand personality to deliver to site metric targets.
- Collaborate with the community and site contributors to generate daily and weekly site content (written, video and social).
- Work closely with National Advertising Manager to assist in achieving agreed sales targets as well as to ensure smooth production processes between clients and editorial – this applies to listings, articles and integrated plans.
- Proactively identify opportunities for future business growth including new sales potentials.
- Act as an Ambassador for homeheaven through representation at meetings and industry events.
- Attending product launches to proactively lift the profile of homeheaven and build rapport with industry members.
- Manage and grow the homeheaven member community and contact database.
- Moderate consumer and industry generated content including product reviews and alerts to industry where appropriate.
- Write and distribute a weekly newsletter to members, and being responsible for strong open rates / click-through rates and engagement.
- Work with the technical team to lead improvements to site functionality.
- Develop personal/business relationships with clients, PRs and key members of the home industry for the purpose of increasing sales and building rapport.
- Utilise social media platforms and actively encourage user engagement and interaction with the site.
- Upload all content to the site using the custom CMS.
KPIs
- Site metrics.
- Audience metrics.
- Brand listings management.
- Broaden brand profile through events and PR.
- Assist with achievement of sales objectives.
This is a full-time position based in Rozelle, Sydney.
Salary package is negotiable depending on experience. Position is available to start immediately.
Please send cover letter and your CV in the first instance to Jackie Maxted, jackie@beautyheaven.com.au.