Just days after announcing the launch of fortnightly mass-market magazine TV WEEK Soap Extra, Bauer Media has revealed that it is launching Active Living magazine in conjunction with Lorna Jane.
An inspirational lifestyle magazine, Active Living is launching on August 21 and will be a six weekly magazine available through Lorna Jane stores nationwide. The magazine will include a selection of topical interviews, recipes, and active-living advice.
Lorna Jane is so much more than a clothing brand. We are about encouraging women to live their best life through active living and this new magazine truly demonstrates that,” says Lorna Jane active-wear co-founder and creative director Lorna Jane Clarkson.
Unlike other active-wear brands, our customers’ experience begins as they leave the store, as this is when they start embracing active living and realise how absolutely amazing they can feel. We’re once again leading the way by launching Active Living which follows the incredibly positive response to our MOVE, NOURISH, BELIEVE blog. This magazine is an exciting extension of that and I can’t wait to launch it.”
Bauer Custom Media, Asia Pacific, executive general manager Niall Murphy adds, We are delighted to be partnering with Lorna Jane in their custom content strategy. They are a progressive and dynamic brand on a steep growth trajectory and we look forward to working with them on this journey.”
Active Living will have an initial print run of 75,000 and will be priced at $2.
