The New York Times Style Magazine Australia has this week launched its digital channel, bringing a new, dynamic addition to Australia’s media landscape.
As reported by BD late last year, T Australia is based on the highly influential flagship edition of T: The New York Times Style Magazine. It will be a sophisticated quarterly print magazine supported by a dynamic online publication.
A 360-degree approach to print and digital brings T Australia to meet audiences where they are, whether that be across digital channels, print or live events. Through a comprehensive digital ecosystem, taustralia.com.au is a new and refreshing format for readers to engage with.
The digital platform features digital-only content, including recurring columns by specialist contributors, deeper dives into magazine features including behind-the-scenes footage and photo shoot galleries, inspiring video content inside the T: TV channel, and VIP access to live events and invitations.
It showcases culture, fashion, food, wine, architecture, interiors, travel, craftsmanship and society within each issue, capturing the definitive collections and trends that “respond to today’s global narrative, from emerging artists to iconic creators.”
Publisher and editor-in-chief of T Australia, Katarina Kroslakova, has a wealth of experience under her belt, being the current managing director of content creation agency KK Ink and custom publishing house KK Press, as well as editor of Maserati’s Il Tridente magazine. Kroslakova was formerly the editor of The Australian Financial Review’s Life & Leisure and Luxury magazines and a Harper’s BAZAAR columnist.
“We are in such a unique position with T Australia, in both its print and digital format,” she said. “In a time when we are unable to explore the world as fully as we’d like to, T Australia is able to bring the world to us. We have access to truly some of the world’s best writers and photographers, who bring our readers the most captivating stories from around the globe.”
The first edition of the quarterly print magazine will be available from 15 March with a retail cover price of $14.95.