F45, the fitness program currently taking Australia by storm, is set to launch its own magazine later this year.
The quarterly publication will have a print run of 60,000, which will make it the largest-circulating fitness mag in the country. Launching in July, it's being published by The Tangello Group and led by ex ACP and Bauer executives Lucinda Mitchell and Darren Dawkins.
Mitchell spoke to Mumbrella about the positives of working with a growing brand and one that has such a clearly defined and engaged audience. She said the magazine will provide a great vehicle for advertisers and other non-competing brands to connect with F45 members, high net wealth individuals - evidenced by the membership fees required compared to other gyms.
Copies of the magazine will be sent to F45 studios and handed out to their members. The print product will be supported by a digital edition which will be available on the F45 website.
