Ahead of International Women's Day on March 8, marie claire has launched an initiative to address the increase of domestic violence cases in Australia.
The mag has teamed up with five creative agencies; Ogilvy, DDB Sydney, McCann Australia, 303 Mullenlowe and Junior Massive, to create bold artwork that will be shared in the magazine and across Pacific's entire portfolio of brands.
In 2018, Australia experienced an epidemic of fatal violence against women, the majority at the hands of a partner. A staggering 69 lives were lost – a 30 per cent increase on the year before.
marie claire editor Nicky Briger said of the campaign: “At marie claire, we have long campaigned to raise awareness of the shocking incidence of domestic violence in Australia.
“When we saw that violence against women is actually increasing, we were stunned into action and decided to partner with these agencies to find new ways to agitate for change.
“What they came up with is both moving and shocking.
“Also, in the coming weeks, one creative from the campaign will be published across Pacific’s portfolio of print and digital assets.
“This is a cause that is important to our entire business, and this will ensure we reach an audience of millions, helping to extend the #StopTheViolence message beyond marie claire”.
