French beauty brand, Bourjois, has announced it will be exiting the UK and Irish markets in 2020.
Parent company Coty confirmed the news in a statement yesterday saying: "We can confirm that following a strategic review of Coty's Consumer Beauty brands in the UK, we've made the difficult decision to exit Bourjois.
"This will allow us to focus to a far greater degree on our priority Consumer Beauty brands."
"It will be in store and online in the UK for a limited time only – and will still be available in its birthplace, France and in over 50 markets worldwide."
The announcement comes less than a month after Coty bought a majority stake in Kylie Cosmetics and Kylie Skin.
Bourjois will still be available in Australia.
Image courtesy of @glossnglitters