Meet Fenty Beauty's first ever mascara

After two long years, Fenty Beauty has finally announced it will be launching the ultimate do-it-all-mascara – the very first mascara in its range.

Meet the Full Frontal Volume, Lift & Curl Mascara. Designed to replicate Fenty founder Rihanna’s signature full-lash look, the ultra black formula comes with an exclusive flat-to-fat brush for the ultimate lift. The flat side separates lashes and defines them, while the other side is used for packing on the formula and increasing volume.

The macara also has a water-resistant, longwear formula that the singer herself tested to ensure the best possible results.
“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that,” she said. “You get volume, lift and curl all with one product and this amazing brush.”

Additionally, its light texture means that the product can be built up layer by layer until desired levels of volume and length are reached, without any clumps.

The new mascara will drop on January 16 at Sephora, and for $39.