Following his collaboration with fellow YouTuber Jeffree Star late last year, the world hasn’t heard much from Shane Dawson, despite the star’s suggestion that he would soon be uploading more content surrounding beauty and makeup.
But when Twitter fans started demanding an explanation, Dawson uncharacteristically spoke out in a series of Tweets that eventually led to him uploading a screenshot of his secret beauty channel, titled ShaneGlossin.
And although few details have been confirmed, it is implied that it could be a makeup channel, with the ‘about’ description reading: “You can put lipstick on a pig but it’s still a pig.”
Since the announcement, the beauty channel has raked in 316,000 subscribers (and counting) – making it one of YouTube’s fastest-growing channels. It only has one test video so far, which shows Dawson riding an inflatable down a snow-covered hill. The graphics are also taken from the “Conspiracy” collection campaign, and include one of Dawson with Jeffree Star.
Before the reveal, Dawson responded to the criticism, explaining that he plays with makeup “almost daily” and is merely taking a break. Afterwards, he also replied to a Tweet with “I understand that it may look like I don’t care anymore cause I don’t post but I promise my passion for it hasn’t died. It’s one of the only things that makes me happy and calm."