The new face of Maybelline New York is revealed

She’s one of the most photographed models on and off the catwalk, and now Swedish supermodel Frida Gustavsson will be seen across even more media outlets as the new face of Maybelline New York.

Following in the footsteps of other brand ambassadors Christy Turlington and Erin Wasson, Gustavsson will appear in print and advertising campaigns for Maybelline New York in late 2013.

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In addition to her stunning career on the fashion runways, Frida’s radiant beauty and positive energy are very inspirational. Her warm and optimistic personality perfectly embodies the Maybelline New York woman of today,” says Maybelline New York global brand president Damien Bertrand.

Gustavsson adds, A Maybelline New York woman is strong and confident—I love that attitude. I’m honoured and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family.”