David Beckham announces grooming brand

David Beckham has announced that he'll be adding another string to his personal-brand-bow by launching a line of men's grooming products later this year. The range of skin, body and haircare will be called House 99 and produced in partnership with L’Oréal. 

The line will be made up of products inspired by British barber shops as well as the products that Beckham himself enjoys using; including the Bold Statement Tatoo Body Moisturiser and the Softer Touch Beard Oil among others. The number 99 used in the brand name represents the year in which he married wife Victoria, their son Brooklyn was born and his team Manchester United won three trophies in a single season.

“I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look,” Beckham said in a statement. 

“I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for.”

House 99 will launch exclusively into the UK's Harvey Nichols on February 1 before rolling out to 19 countries worldwide on March 1.