The visionary and award-winning beauty brand renowned for their no compromise approach to natural skincare and cosmetics is winning over new fans across the globe, far and wide, from Shanghai to London to France.
One of Shanghai’s leading beauty bloggers hosted a livestreaming event on Weibo, China’s main social network, this weekend to promote Antipodes’ involvement in this year’s 11.11 online sale extravaganza. This year’s 11.11, also known as China’s Singles’ Day, is predicted to be the biggest yet, with Forbes.com predicting sales of US$1 billion (NZ$1.45 billion) an hour.
Allison Zhu, who is a devotee of the New Zealand green beauty brand, has amassed more than a million followers. Streaming live on her page from 8pm China time (12am NZT) on 5 November, Allison engaged with followers, showing them how to apply products and generated hype around Antipodes' 24-hour sale on 11 November.
During the hour-long livestream event, Allison, who discovered natural skincare during her pregnancy, also gave away various Antipodes prizes.
“We first met Allison at an Antipodes’ event in Shanghai three years ago and she fell in love with our ethos and premium natural and certified organic skincare and makeup,” says Elizabeth Barbalich, Antipodes’ founder and CEO. “She believes we’re pioneering new beauty territory, and that our products will help your skin to look its beautiful best.”
Jumping over to England, Antipodes also hosted a brunch tasting menu at renowned London restaurant Duck & Waffle on 14 October for a selection of the city's best bloggers. Bloggers played around with the Moisture-Boost Natural Lipsticks as well as the certified organic beauty brand's skincare.
Earlier in October, Parisian beauty media joined the Antipodes revolution, discovering the brand over an intimate breakfast event held at The Hoxton - one of the city’s most stylish hotels housed in an 18th century mansion.
Barbalich was on hand to personally introduce the brand and its emphasis on sourcing bioactive ingredients from New Zealand nature. Among the guests were journalists from Stylist, French Elle and Oh My Mag, who joined bloggers including Romane Stonem from FreelyFall and TV journalist Régine Arniaud. Barbalich was later interviewed by French Vogue and Cosmopolitan magazines.
Antipodes is currently sold in the luxurious department store Le Bon Marché, one of France’s most-loved natural health chains Mademoiselle Bio, a high-end nationwide chain of department stores called Printemps and Oh My Cream, a chic boutique concept-store in Paris.
Poised to expand into Sephora, the beauty brand is showing no signs of slowing down - Stay tuned!
Antipodes product imagery is available for high res download on BD now.
Picture: @beautyrocks