Bauer Media has announced the launch of The Associates, a curated influencer network within Bauer’s insight-led brand entertainment division, Story54.
The Associates was created to give clients access to a talent pool of over 500 individuals including Bauer editorial talent, industry talent, micro, macro and mega influencers for campaigns that run across the Bauer Media network.
“We know that our own editors and contributors influence our audience in their areas of expertise, and social platforms have given us another place to have this conversation. By launching The Associates we hope to extend this highly successful model by introducing a wider of pool of talent. We are not managing talent as much as we are curating and matching the best talent in market with our premium brands. This network will allow us to take our expertise and ability to influence to our clients and remove the guesswork around choosing appropriate talent for clients” said Story54 general manager Jane Waterhouse.
For more information or to express interest, contact Kendell Bardenhagen - KBardenhagen@bauer-media.com.au
