Bella Hadid is joining Charlotte Tilbury’s roster of glamorous beauty muses, becoming the newest face of the brand alongside Kate Moss, Lily James and Jourdan Dunn.
“Bella is a generation-defining talent at the forefront of the cultural zeitgeist and I am so excited to reveal our creative partnership,” says Tilbury. “She is a modern-day beauty icon, utterly mesmerising, a true creative collaborator and just as obsessed as I am with breaking boundaries and transcending the real and virtual worlds – we adore her energy.”
The makeup artist and beauty brand founder shares the same values as Hadid, which is what makes this partnership so special. The two believe that the true power of makeup lies not in its ability to make people look good, but in the way it boosts confidence levels. “When you feel your most beautiful and confident, you can conquer your world and make your dreams come true,” adds Tilbury.
Hadid and Tilbury first met at the Prince’s Trust Gala in New York last year when they spotted each other dancing from across the room. It was from that moment Hadid said she knew they had a special connection.
“I’ve always known her makeup and I’ve always known her energy,” she says. “The universe wanted us to be together and look where we are now!”
Hadid was “genuinely obsessed” with Charlotte Tilbury makeup, making this new role a natural fit.
“I just love them all. I feel incredibly lucky to be here and to be able to connect through art and spirituality and love for fashion and makeup and everything beautiful in life.”
