Digital publisher Centennial Beauty has rebranded to Centennial World to better reflect its content offering: Internet culture, viral trends, and the creator economy.
The brand's social platforms have been renamed to Centennial World and the website has moved to a new domain, centennialworld.com. Previous content sitting under Centennial Beauty will automatically redirect to Centennial World.
Director of Content Lauren Meisner says: “We’re so excited to officially announce this rebrand! Internet culture has drastically changed over the past three years with the rise of new platforms and creators, and our content has reflected that evolution. Centennial World is a new era for us that encompasses all that we do and cover.”
Director of Brand and Partnerships Jordyn Christensen says: “From a commercial perspective, Centennial World offers a far broader scope for branded opportunities. Over time, we’ve listened to feedback from our audience demonstrating more diverse categories of interest. The Centennial World reader is open to and engaged with brand stories and partnerships across categories including fashion, beauty, tech and FMCG.”
The publication reaches over 2 million Gen Zs, with their demographic being predominantly women.
Centennial World was established in December 2019 by journalists Lauren Meisner and Jordyn Christensen. The two first met while working in publishing for titles including beautyheaven, BEAUTYcrew, marie claire Australia, ELLE Australia, and Harper’s BAZAAR Australia.
