It has a strong connection with both style and Australian women, so Friday’s announcement that David Jones is set to partner with InStyle’s Women of Style Awards appears to be the perfect fit.
The awards are designed to recognise those Australian women who have achieved across multiple fields including fashion, beauty, the arts, community, lifestyle, entertainment, business and the environment.
Our fourth annual Women of Style Awards will again honour the incredibly talented and successful women in our country,” says InStyle editor Kerrie McCallum. We are thrilled to have David Jones partner with us for the country’s most prestigious female red-carpet awards night, as together we take the campaign to new heights in 2012.”
The awards will be announced at an evening event in May, attended by more than 200 guests. The campaign will receive extensive consumer-marketing support including TV, print, digital and social media.
"David Jones is delighted to support the Women of Style Awards recognising, as they do, the achievements of a diverse range of extraordinary and talented women across a broad field of endeavours,” says David Jones general manager Kristen Linders. We are excited to meet this year's pool of nominees and winners, and are looking forward to celebrating their success."
