Influencer, YouTuber and bonafide style queen Emma Chamberlain has signed on to become Lancôme’s newest ambassador.
Aside from being one of the most popular faces in the world, Emma also hosts her own podcast and runs a coffee business, so it’s safe to say she’s booked and busy.
Emma, who is widely loved amongst Gen Z for being authentic and unfiltered, has changed the narrative around mental health, body image and wellness, and she’s thrilled to be working with a brand that shares the same values.
"It's such an honour because I have always been somebody who is sort of the opposite of what you think when you think of beauty. I have always been somebody who didn't prioritise always being perfectly put together. It's really who I am—I prioritise comfort," Chamberlain says in the latest Lancôme web series, How Do You Say Beauty in French. "It's not real to be perfectly manicured 24/7. I was so honoured and excited when Lancôme came to me and was like, 'We get that. We know that.'
"My main goal and my main message has always been about beauty being so much more about anything that's happening out here," she says. "It's so much more than that. It's something that's so easy to forget. Even I forget that sometimes. Changing people's perspective on what beauty is, is something I needed when I was younger."
Aside from working with Lancôme, Emma also works closely with Louis Vuitton and Cartier. Prior to this, she was the creative director and global brand ambassador for Bad Habit skincare.
The content creator currently boasts 16.2 million followers on Instagram and 11.9 million subscribers on YouTube.
