Brands are developing new and exciting ways for shoppers to find their perfect match of foundation, but Fenty Beauty’s new shade finder feature goes one step further.
Rihanna’s beauty line is the first brand to offer shade suggestions outside of foundation and concealer, with an innovative online quiz designed to take the guesswork out of online makeup shopping.
While other brands offer similar apps and quizzes, the interactive questionnaire goes beyond base products, finding shade matches for the entire makeup range including Fenty’s concealer, foundation, setting powder, contour, bronze and highlight options.
The Shade Finder quiz includes six questions to find the most suitable match, such as what colour jewellery looks best on you and how your skin reacts in the sun.
Shoppers are then able to add products to their cart or email the results to view later.
In 2017, Fenty Beauty shook the makeup industry with a diverse range of foundation shades catering to a vast array of skin shades.
