Prime Video and Are Media have announced the ultimate collaboration: The revival of Girlfriend magazine. The two corporations partnered together for a one-off print edition, featuring Taylor Swift on the cover, for the launch of the new Australian Amazon original series Class of ‘07.
Premiering globally on March 17, Class of ‘07 is an eight-part comedy series about a high school reunion that turns awry. The story centres around a group of women, who must find a way to survive after an apocalyptic tidal wave hits their 10-year reunion.
The exclusive collector’s print edition of Girlfriend will see the return of fan favourite sections such as “How Embarrassment!” and “Sex Ed”, and feature celebrity interviews with Emily Browning, Caitlin Stasey and Megan Smart from Class of ‘07.
5,000 copies of the magazine will be distributed to commuters across Sydney on March 9 and at the premiere of Class of ‘07 on March 15. Fans of Girlfriend will also be able to grab a free copy at a pop-up happening at Westfield Parramatta from March 16-19.
Those who are unable to grab a copy will be able to read the digital edition.
Hushidar Kharas, Prime Video Australia and New Zealand country lead, said:
“Content is an intrinsic part of culture, and what better way to celebrate the culture of the noughties than by bringing back the beloved magazine that women across Australia read in their teenage years! Our strong partnership with Are Media and Rufus has enabled this fun flashback, and we hope readers and viewers are delighted.”
Are Media’s Director of Sales, Andrew Cook, is excited for the partnership, saying the opportunity allows the company to deliver creative marketing activations across multiple platforms.
“We are thrilled to be working with Prime Video on this unique campaign, bringing back the iconic magazine Girlfriend. The concept truly is a great example of the creative potential of our omnichannel offering, which drives engagement and awareness for maximum results,” he said.
“This campaign demonstrates the strengths of our creative team, and their ability to tap into the 2007 zeitgeist to create an out-of-the-box offering, and to deliver the campaign across Are Media’s omnichannel offering. Plus, it’s been wonderful to reinvigorate Girlfriend magazine for a new audience—and take our 2007 readers back to their teen years!”
Class of ‘07 will stream exclusively on Prime Video from March 17.