Iconic haircare brand ghd has appointed Aussie musician, Jessica Mauboy, as its newest ambassador. The 12-month partnership with The Voice coach will see her support the brand across her social media platforms, along with media and event appearances throughout 2023.
“I’ve been a huge ghd fan for as long as I can remember, so when I was first approached by the brand and asked to represent them, I was honoured and jumped at the opportunity. It’s such a natural fit for me,” said Mauboy. “I first started using ghd tools when I was a teenager. I remember getting my first ghd original straightener and being so excited! I was obsessed with it and had it for years. ghd tools have been a staple in my home hair care routine over the years and throughout my career - my hair stylists on set always use ghd.
“The thing that I love the most about ghd products is I can style my hair to salon quality whilst protecting it at the same time, because all their tools heat to the optimum styling temperature 185ºC - hot enough to hold the style without heat damage. I personally struggle with frizz due to our Australian humidity, but using ghd tools and products ensures my hair is always sleek, smooth and frizz-free.”
Mauboy first came onto the scene in 2006, and quickly rose to fame after competing on Australian Idol. Her voice, stage presence and girl-next-door charm made her an instant hit, and she's been topping charts ever since. The partnership is a match made in heaven and the brand is excited to have her on board.
“We are thrilled to welcome Jessica Mauboy as a ghd ANZ ambassador for 2023 and we’re so proud to have her as part of the ghd family. Australians adore Jess and consider her one of the top Australian female artists, making her a key role model to consumers. With Jess’s unparalleled appeal and ghd’s leading technology, we are confident this new partnership, and impending new product launch, will ensure ghd to deliver more good hair days for everyone” said Ludovic Dellazzeri, ghd ANZ Managing Director.
ghd products are available to purchase at ghdhair.com/au.
