The Louvre Museum and Lancome have teamed up for an unprecedented collaboration. The beauty brand has released a number of skincare and makeup products inspired by nine masterpieces from the sculpture department, as well as the museum’s lights and colours.
The star-studded campaign featured Lancome ambassadors Zendaya, Aya Nakamura, Amanda Seyfried and He Cong.
The Louvre Museum is one of Paris’s most recognisable landmarks. The museum first opened its doors in 1793, and since then, it has remained a source of inspiration to the world’s biggest artists. For this partnership, Lancome was inspired by the Venus de Milo, Victory of Samothrace, Corine, Diana of Gabies, Nymphe with a Scorpion, Echo, Hygieia, Venus of Arles and, finally, Hermaphrodite.
Celebrity makeup artist and Global Creative Director of Lancome, Lisa Eldridge wanted to draw emphasis to the stories and myths these masterpieces embody when creating this makeup collection.
"I am thrilled by this first collaboration with Lancôme, which skilfully illustrates the diverse forms of beauty presented by the Louvre's collections, where cultures and civilisations meet beyond land and time. The choice of the Venus of Milo, Nymphe with a Scorpion, or Diana of Gabies as ambassadors for this campaign brings new perspectives on iconic and inspiring images of antiquity, contrasting them against contemporary representations and standards. The history of art and beauty, its 'manufacture' and its quest, are intimately linked. Pop culture, with its moving images, advertising and social networks permeating our daily lives, often draws on these timeless representations and visuals, sometimes very shrewd, other times ancient. The Louvre Museum's collections are fascinating in the way they let us see and understand how those standards are interpreted, transform, and evolve. Through this collaboration, the Louvre, a contemporary art hub, helps write today's take on beauty,” said President and Director of Louvre Museum, Laurence des Cars.
"At Lancôme, beauty is a living art; beauty itself, as a personal ritual, is the way to express oneself and stand out in a way that transcends ever-changing standards. This creative and unprecedented partnership with the Louvre is a cultural testimonial to this conviction and our mission for beauty in Lancôme. By continuing the dialogue between our French brand, with a rich history spanning nearly 90 years, and the world's most iconic art temple, we are looking to foster new perspectives on beauty for today's women based on our artistic heritage and celebrate beauty's ever-evolving nature,” added General Manager of Lancome International, Françoise Lehmann.
