creative director Aerin Lauder is branching out from the company that she is the global ambassador and spokesperson for to create her own beauty line under the name AERIN.
Despite working on the new line, Aerin will continue to be actively involved in the Estée Lauder brand as creative consultant and style and image director and will remain on the company’s board.
I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson. At the same time, I look forward to pursuing my vision to create the AERIN brand,” says Aerin.
As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together.”
The Estée Lauder brand will be the exclusive beauty partner to AERIN LLC, with products to be sold at Lauder counters.
On top of the beauty line, Aerin will also look at creating accessories, jewellery, eyewear and home products.
Aerin describes the range as luxurious but it’s about making it easy for the consumer and knowing what she is looking for.”
Merchandise will be sold in high-end department and specialty stores globally from early 2012.