Our friends at My Market Insight – a specialist provider of beauty media and e-commerce intelligence – have taken a look at the beauty products making noise in New Zealand’s print and online publications last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
We’ve included links to download the high res imagery of the popular products below.
Top 10 products in print and online publications (out of 872)
Elizabeth Arden Limited Edition March On Beautiful Color Lipstick (8 mentions)
ghd Glide Hot Brush (6 mentions)
Clinique Fresh Pressed Clinical Daily and Overnight Boosters (6 mentions)
Revlon Photoready Candid Natural Finish Anti-Pollution Foundation (5 mentions)
Weleda Skin Food Body Butter (4 mentions)
Urban Decay Razor Sharp Water-Resistant Longwear Liquid Eyeliner (4 mentions)
Kiehl's Love Oil For Lips (4 mentions)
Kiehl's Glow Formula Skin Hydrator (4 mentions)
Jeuneora Renewing Face Oil (4 mentions)
Eye Of Horus Goddess Eye Pencil (4 mentions)
Top 10 makeup products in print and online publications (out of 268)
Elizabeth Arden Limited Edition March On Beautiful Color Lipstick (8 mentions)
Revlon Photoready Candid Natural Finish Anti-Pollution Foundation (5 mentions)
Urban Decay Razor Sharp Water-Resistant Longwear Liquid Eyeliner (4 mentions)
Eye Of Horus Goddess Eye Pencil (4 mentions)
YSL Volupte Plump-In-Colour (3 mentions)
YSL Rouge Pur Couture (3 mentions)
Stila Stay All Day Waterproof Liquid Eye Liner (3 mentions)
Stila Convertible Color (3 mentions)
Sephora Eye Pencil To Go (Crayon Yeux Mini) (3 mentions)
Revlon Kiss Cushion Lip Tint (3 mentions)
Top 10 skincare products in print and online publications (out of 310)
Clinique Fresh Pressed Clinical Daily and Overnight Boosters (6 mentions)
Weleda Skin Food Body Butter (4 mentions)
Kiehl's Love Oil For Lips (4 mentions)
Kiehl's Glow Formula Skin Hydrator (4 mentions)
Jeuneora Renewing Face Oil (4 mentions)
Ethique Superstar Face Cleanser & Makeup Remover (4 mentions)
Antipodes Blessing Anti-Pollution Light Facial Serum (4 mentions)
Weleda Gentle Cleansing Milk (3 mentions)
Tribeca Skin Tonics 50ml Complexion Oil (3 mentions)
Omorovicza The Queen of Hungary Mist (3 mentions)
Top 10 fragrance products in print and online publications (out of 99)
YSL Black Opium Intense EDP (3 mentions)
Miu Miu Twist EDP (3 mentions)
Calvin Klein Deep Euphoria EDP (3 mentions)
Marc Jacobs Daisy Love Sunshine EDT (2 mentions)
Marc Jacobs Daisy Love EDP (2 mentions)
Karen Walker Runaway Azure EDP (2 mentions)
Juicy Couture Viva La Sucre EDP (2 mentions)
Jo Malone London Lupin & Patchouli Cologne (2 mentions)
Jo Malone Hemlock & Bergamot Cologne (2 mentions)
Guerlain Mon Guerlain Bloom of Rose EDP (2 mentions)
Top 10 haircare products in print and online publications (out of 198)
ghd Glide Hot Brush (6 mentions)
Oribe By Greg Murrel (4 mentions)
Silver Bullet Keratin 230 Straightening Iron (3 mentions)
Sans Moisture & Protein Infusion 20 (3 mentions)
O&M Seven Day Miracle Moisture Mask (3 mentions)
L'Oreal Paris Botanicals Fresh Care Lavender Soothing Concoction Shampoo (3 mentions)
Joico Defy Damage Range (3 mentions)
Leonor Greyl Jasmine Mask (3 mentions)
ghd Crocodile Sectioning Clip (3 mentions)
Frankie Apothecary Shampoo Bar (3 mentions)
