Our friends at My Market Insight – a specialist provider of beauty media and e-commerce intelligence – have taken a look at the beauty products making noise in New Zealand’s print and online publications last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
We’ve included links to download the high res imagery of the popular products below.
Top 10 products in print and online publications (out of 555)
Bobbi Brown Crushed Lip Color (11 mentions)
Trilogy Gift Pack (8 mentions)
Kester Black Nail Polish (7 mentions)
Karen Murrell Lip Palette (7 mentions)
Viktor & Rolf Flowerbomb Midnight EDP (6 mentions)
OPI Nail Lacquer (6 mentions)
Lancome La Vie Est Belle en Rose EDT (6 mentions)
Giorgio Armani Si Fiori EDP (6 mentions)
Essie Nail Polish (6 mentions)
Chanel Rouge Coco Flash Lipstick (6 mentions)
Top 10 makeup products in print and online publications (out of 201)
Bobbi Brown Crushed Lip Color (11 mentions)
Kester Black Nail Polish (7 mentions)
Karen Murrell Lip Palette (7 mentions)
OPI Nail Lacquer (6 mentions)
Essie Nail Polish (6 mentions)
Chanel Rouge Coco Flash Lipstick (6 mentions)
YSL Touche Eclat High Cover Radiant Concealer (5 mentions)
Karen Murrell Natural Lipstick (5 mentions)
Revlon Ultra HD Matte Lip Mousse Hyper Matte (4 mentions)
Marc Jacobs Beauty Le Marc Lip Creme Lipstick (4 mentions)
Top 10 skincare products in print and online publications (out of 199)
Trilogy Gift Pack (8 mentions)
Kotia Rejuvenating Serum (4 mentions)
Kotia Nourishing Cream Mask (4 mentions)
Kotia Exfoliating Cleansing Milk (4 mentions)
Elizabeth Arden PREVAGE Progressive Renewal Treatment (4 mentions)
The Ordinary AHA 30% + BHA 2% Peeling Solution (3 mentions)
Thalgo Range (3 mentions)
Fresh / Fresh To Go Rose Face Mask (3 mentions)
Lancome Absolue Revitalizing & Brightening Soft Cream (3 mentions)
La Roche-Posay Anthelios XL Ultra Light Fluid SPF50+ (3 mentions)
Top 10 fragrance products in print and online publications (out of 78)
Viktor & Rolf Flowerbomb Midnight EDP (6 mentions)
Lancome La Vie Est Belle en Rose EDT (6 mentions)
Giorgio Armani Si Fiori EDP (6 mentions)
Chloe Nomade EDP (5 mentions)
Rochas Mademoiselle Rochas EDP (4 mentions)
Narciso Rodriguez Pure Musc For Her EDP (4 mentions)
Guerlain Mon Guerlain Bloom of Rose EDP (4 mentions)
YSL Mon Paris Parfum Floral EDP (3 mentions)
Tiffany Sheer EDP (3 mentions)
YSL Black Opium Intense EDP (2 mentions)
Top 10 haircare products in print and online publications (out of 80)
Oribe Power Drops (2 mentions)
Mita Jewel Clips (2 mentions)
Sebastian Whipped Creme (1 mentions)
TIGI Copyright Custom Create Colour Lustre Oil Serum (1 mentions)
The Body Shop Shea Butter Richly Replenishing Shampoo (1 mentions)
The Body Shop Shea Butter Richly Replenishing Conditioner (1 mentions)
Sisley Hair Rituel Protective Hair Fluid (1 mentions)
Sebastian Hydre Conditioner (1 mentions)
Sebastian Gel Forte (1 mentions)
Remington Tribeca Collection Hair Styling Pack (1 mentions)
