Maybelline New York has announced DJ and producer, Peggy Gou as its newest global ambassador.
The 32-year-old South Korean artist will lead upcoming campaigns for the L’Oréal-owned cosmetics brand, encouraging individuals to embrace their uniqueness.
The collaboration will kick off with the SuperStay Matte Ink Liquid Lipstick range.
"Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador," said Maybelline New York global brand president, Trisha Ayyagari.
"Peggy is the hottest DJ in the world and her songs are everyone's summer soundtrack."
"Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry."
"We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression," said Ayyagari.
Gou expressed her gratitude for joining Maybelline New York's esteemed roster of ambassadors, which includes Indian badminton player, PV Sindhu and South Korean girl group, Kiss of Life.
"Being part of Maybelline's ambassador family is an honour," said Gou.
"Their commitment to celebrating individuality and creativity aligns perfectly with my values."
Additionally, Gou commended Maybelline's products for its high performance and durability, ideal for her demanding global tour schedule.
You can find the Maybelline New York product range and download hi-res imagery, here.
Image Credit: Getty.
