A first of its kind beauty festival is set to take place in Melbourne, Australia this year. Over three days in April, Mecca are bringing twenty-five of the world’s best beauty brands together in what will be an exciting, interactive event for all beauty junkies – MECCALAND.
The carnival-like experience will include limited edition exclusive products and special appearances from YouTubers and Instagram influencers such as Sammy Robinson, Shani Grimmond, Bella Fiori and Heidi Hamoud, not to mention a whole host of interactive, Insta-worthy moments.
Festival-goers can expect a three-hour beauty-filled experience with 12 sessions to choose from across the three days. Tickets include entry to the event, access to global brand experts, main stage entertainment and appearances, a MECCALAND tote bag on arrival, plus treats, beauty touch-ups and giveaways. MECCALAND merchandise will be available for purchase, alongside exclusive products from brands like Too Faced, NARS, Hourglass, Urban Decay, Drunk Elephant, Mario Badescu, MECCA MAX and more.
MECCA Beauty Loop members will be able to purchase pre-sale tickets on Monday 26 February 2018 at 7:30am, before tickets are released to the general public on Tuesday 27 February 2018 at 7:30am. Tickets will be $49 and are expected to sell out fast.
The festival will take place from April 13-15, 2018 at 2 Chelmsford Street, Kensington, Victoria.
