has launched a new revolutionary interactive technology that allows people to e-shop with their friends.
The M.A.C Shop Together went live last Friday and gives consumers the ability to shop online with up to five friends through a proprietary instant-messaging application.
This technology is a first for a large beauty brand and is exclusive to M.A.C for six months, according to a M.A.C spokeswoman.
The Shop Together function is found on the bottom right hand corner of the brand’s site www.maccosmetics.com. Users must firstly create a screen name and then can invite friends to join them online via Facebook, Twitter, email and IM.
Once a user is online with their friends, they can show each other different make-up looks and get advice and tips through the real-time synchronised online shopping experience.