BRW-winning company HiLife Health & Beauty has penned a deal with a leading Indonesian distributor that will see its mineral make-up brand Nude by Nature sold internationally.
Distributor Putra Jayamakmur Sentosa signed with HiLife Health & Beauty as the exclusive distributor for the company’s number-one mineral make-up brand. The deal will see Nude by Nature enter the Indonesian market by the third quarter.
We have been watching the success of Nude in Australia for some years and were also aware that Indonesians in Australia were sending large quantities of Nude cosmetics back to their family and friends,” says Putra Jayamakmur Sentosa’s head of product development Lobna Haddad.
HiLife are equally excited by the potential that comes with this new deal. It’s a real boost to the Nude brand that these high-calibre international distributors are approaching us,” says HiLife CEO Peter Nichola. Southeast Asia, especially Indonesia its largest economy, has remained resilient amid the global slowdown. I am confident we can replicate the success Nude has seen in Australia.”
