Paula's Choice, a no-nonsense skincare brand founded by Paula Begoun, has recently launched the Beautypedia Skincare Ingredient Checker, a tool designed to help consumers understand the ingredients in their skincare products. By instantly analysing the ingredients based on scientific research, the tool helps consumers make informed decisions about the products they use on their skin.
Paula's Choice has been using scientifically proven ingredients in effective formulations since its launch in 1995. The brand is known for its research-based approach to skincare, and the Beautypedia Skincare Ingredient Checker is an extension of its commitment to providing consumers with accurate and trustworthy information.
According to Desiree Stordahl, Paula's Choice Director of Applied Research & Education, the Beautypedia Skincare Ingredient Checker is a "valuable resource for anyone who wants to better understand the ingredients in their skincare products." The tool is powered by the Ingredient Dictionary, a trusted resource that has been in use since 2002 by knowledgeable consumers, dermatologists, journalists, and cosmetic chemists.
The research and education team at Paula's Choice, along with its science advisory board, have over two decades of experience in the science of skincare. They continually re-evaluate the research to ensure that their analysis is accurate and based on the latest studies.
Visit the Beautypedia Skincare Ingredient Checker here.
