Showing there is nothing quite like the power of a bold lipstick, Elizabeth Arden has teamed up with Reese Witherspoon to raise money for women’s rights, tying in with International Women's Day on March 8.
A limited edition lipstick in a bright pink shade, signed by Reese Witherspoon, will be sold globally with all proceeds donated to UN Women in a $1 million pledge.
UN Women stands behind women’s equal participation in all aspects of life and helps set global standards for achieving gender equality.
The March On Pink campaign is the second dedicated to supporting women’s issues worldwide, following last year’s limited edition March On lipstick in Elizabeth Arden’s classic red.
The new, powerful pink shade, Pink Punch, is inspired by the next generation of young women leaders and embraces women’s boldness and femininity.
“It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,” says Reese Witherspoon. “I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.”
Elizabeth Arden has a history of supporting women’s rights, tracing back to the suffrage movement where Elizabeth Arden herself provided suffragettes with red lipsticks.
Elizabeth Arden general manager says the brand has been defined by strong leadership, determination and spirit since its inception. “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another. We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality.”
“One of the strongest drivers of change toward gender equality is widespread awareness and participation," says UN Women manager of strategic partnerships, Tunay Firat. “The funds raised through March On will continue to fuel UN Women’s ‘Making Every Women & Girl Count’ gender data initiative. We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction.”
March On Beautiful Color Lipstick in Pink Punch will be available March 2019 for $51 at all Elizabeth Arden stockists and is available to download on BD now.
