As the face of E! Network and multiple other primetime television shows, it’s no surprise that Ryan is branching out into beauty.
The rumour mill has been abuzz with speculation of a possible beauty line from the Hollywood mogul and now it’s finally been confirmed. Seacrest has partnered with dermatologist to the stars Dr. Harold Lancer to create the men’s grooming range, Polished. Having been in the making for several years, the launch has been much anticipated by the beauty industry and will be available for purchase from June this year.
Seacrest is synonymous with the millennium’s 'it' word “metrosexual”, hence it’s only natural to make the move into beauty.
In a joint statement the dynamic duo commented, “Polished provides the perfect solution for the modern man who wants more from his skin-care routine.”
The range will include a dual cleanse and shave cream, a daily micro scrub and anti-ageing serum. It will be available via the company’s in-house e-commerce platform.