With the aim of appealing to a younger crowd, Skin Institute has unveiled a new brand called ‘Lovely by Skin Institute’ which will offer more affordable and convenient appearance medicine treatments.
Skin Institute Marketing Communications Specialist, Melody Glass says the new concept “sets out to capitalise on global trends designed to create more affordable and accessible options for skin and body love.”
“Think of ‘Lovely by Skin Institute’ as it’s younger sister, perfect for people just starting out or who want to shop from a set menu of standardised treatments in a more convenient and accessible way.”
Located at Manukau City Westfield Shopping Centre, the stand-alone store will still use the same superior technology as Skin Institute clinics, with all services signed off by medical doctors.
Treatments on offer include laser hair removal, microdermabrasion, skin peels, dermal fillers, and more – plus newer world-class treatments such as fat reduction with Cooltech™ and the Ulfit ‘face lift’.
“This is a move to mainstream malls, taking appearance treatments to the people, meeting them where they are – starting at home where they can book an appointment directly online.”
Lovely by Skin Institute will not replace Skin Institute’s premium clinics – they will continue to provide the same “ultra-personalised and high-end service”.
“It’s playful, joyful confidence. It’s trusting the experts and knowing this works. It’s looking in the mirror and liking what you see,” the Lovely by Skin Institute website reads.
