It started with a tan in a can. Fifteen years ago, ModelCo launched the innovative world-first Tan Airbrush in A Can, which revolutionised the tanning industry and created a whole new beauty category. Now, the Australian cult beauty brand continues to keep on top of tanning trends and innovations, providing us with quick-fix beauty solutions for the average woman short on time.
Actually launching the ingenious heated eyelash curler first in 2002, the brand is known for its cutting edge solutions. Founder Shelley Sullivan sussed out what every woman really needed in their everyday beauty stash. The answer? Quick-fix, affordable products with dual-purpose, and of course convenience. Shelley ran her own successful model and talent agency in Sydney which led her to start ModelCo – with a strong focus on achievable beauty. Years on, the brand is famous for its killer social media marketing and celeb collaborations – with models Hailey Baldwin and Rosie Huntington-Whiteley for example, plus recently fashion house Karl Lagerfeld too. It’s not only celebrities who love and endorse ModelCo – the brand has gained global appeal through top makeup artists and beauty experts singing its praises.
It’s their tanning products which have gained cult-status, synonymous with the Australian beach babe lifestyle; without a doubt its Australia’s sunny climate has become part of the brand’s identity. Just because warmer weather is wrapping up doesn’t mean you have to convert to pale pins, after all! Altogether, ModelCo tanning products boast high performance, fast acting, long lasting, skin conditioning formulas with added colour control technology – not to mention that coveted ultra-dark colour. As it’s all about convenient, achievable beauty, there’s a product for every need, from back applicators to buffing mitts, exfoliating scrubs and useful body wipes. These products will slot easily into a busy lifestyle at an affordable price.