In its latest initiative, is helping to provide protection and care to children and young people trafficked or at risk of it.
All profits from the sale of their Soft Hands, Kind Heart Hand Cream will be donated directly to the Child Wise charity. The hand cream is part of The Body Shop’s Stop Sex Trafficking of Children and Young People campaign, which officially launches on July 24, 2011.
The Body Shop is working in conjunction with Child Wise, Australia’s leading international child protection charity, to raise funds and awareness of the scale and prevalence of the trade in human lives.
Adam Valvasori, values manager for The Body Shop says the brand has never shied away from tackling hard issues and causes that others may avoid. "Human trafficking is the modern-day slave trade and there are more people in slavery now than ever before. Sadly, a large proportion of the women and children who are trafficked, become enslaved in the commercial sex industry," he says.
"After three years of partnership with Child Wise, we have seen firsthand the amazing contribution the profits from sale of the Soft Hand, Kind Hearts Hand Cream has worked across the spectrum of prevention, protection, prosecution and policy work to stop sex trafficking in Cambodia - a notorious child sex tourism destination."
The Soft Hands, Kind Heart Hand Cream will be available from July 24 for six months, or until sold out, from The Body shop retails and online stores and through The Body Shop At Home.
