Famous for their tongue-in-cheek packaging and girl’s best friend persona, it comes as no surprise that boasts one of the world’s top-selling mascaras.
Over 35 million units have sold since its launch and it remains a favourite among beauty lovers the world over.
…and one They’re Real! Mascara is sold every five seconds globally* That’s about three already since reading this article!
It’s taken out numerous awards including Best Designer Mascara at the Glamour Beauty Awards and Best Mascara (department stores) at the Allure Readers’ Choice Awards.
So, why is it so special?
They're Real! Mascara’s specially designed brush promises to lengthen, curl, volumise, lift and separate lashes.
94% saw dramatic length & volume*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
Download Benefit's now.
*selling stats based on 2016 data