In honour of World Vegan Day, cult beauty brand Hourglass Cosmetics has announced its goal to become fully vegan by the year 2020.
Hourglass currently has a predominantly vegan beauty offering and plans to source alternative ingredients – free of animal by-products – to replace frequently used animal-derived cosmetic ingredients such as beeswax and carmine. This commitment aligns with its existing 100% cruelty-free platform and dedication to the protection of animal rights.
“At Hourglass, we believe that luxury is a combination of innovation and integrity,” says Carisa Janes, founder and CEO of Hourglass Cosmetics. “This begins with our commitment to creating cruelty-free products and ultimately being the first completely vegan luxury cosmetics brand in the world. It is not a simple solution, but we are dedicated to putting in the time and effort it will take to find vegan alternatives for our product formulas.”
Hourglass is calling upon other beauty brands to join in their commitment to finding vegan-alternative cosmetic ingredients and cruelty-free testing methods.
Doing a vegan beauty spread? Check out these other vegan-friendly brands below:
Editor’s note: many brands are certified cruelty-free and mostly vegan but use a small percentage of animal by-product like beeswax. It doesn’t mean animals are harmed in the process and usually brands that have nothing to hide are very transparent, Natio, Nude by Nature and and to name a couple!